Engagement is about making a connection, having a positive effect, gaining a response and/or reaction to a product or a brand. The initiative for engagement can be online or offline, or a combination of the two to extend reach.
Customer engagement only begins when a connection is made; the primary reason why most outreach advertising fails is that consumers have become expert at tuning out noise. Excelling at producing headlines, articles, and messages that captures interest is at the core of Customer Engagement.
Social Media platforms are critical channels for engaging existing and potential customers. However, harnessing their power in an effective and manageable way eludes even the most experienced of marketers.