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OK, I have to admit, I’m a bit of a fashionisto, so when I ran into Yemi Sekoni, Founder and Creative Director of Fashion Week RI at a fashion event a few years ago, I couldn’t help but get lured into the fast-paced world of chic clothing designers, beautiful models, the runway lights, and non-stop action. With season two under the belt, it’s time to reflect and share the memories.

Fashion Week RI – Quick Scoop

FWRI is a twice-a-year fashion event that brings together designers, boutiques, non-profit organizations and the local fashion community.

Its mission is to cross-promote industry related products and services, and to stimulate commerce while supporting pre-selected local causes.

In the SQUAD!


There’s no doubt it, getting involved with the leadership team AKA the “Squad” was a real eye-opener. There are so many parallel tasks that require an incredible range of expertise which, collectively, consume a seemingly endless amount of time and energy. My role in the squad is driving digital marketing strategy with a primary focus on the a rebuild of the website (www.fashionweekri.com – soon to be featured in our project portfolio) as well as copy-writing for PR and other marketing collateral.

With four shows already lined up for season II, there was a lot of work to get done in a very short amount of time. First task was to map out the website; key sections, their landing pages, and content pages… that came next: Content. Content. Content!

Runway, Runway!

For me, one of the most exciting parts of going on vacation is when the plane taxiing onto the runway for take-off. The air of anticipation invokes an edge-of-the-seat posture until the moment you hear the engines thrust and you feel the rush, your body pushed back into the seat, and you can’t help but look forward and up.

That’s exactly what is feels like as you’re seated at the edge of the fashion show runway. There’s an excitement and anticipation, then as the DJ cranks up the music, and spot light focuses, there’s an adrenaline rush as the first model steps out and your mind is captivated to look in that direction only.

Fashion Week RI shows are like being at a fireworks show. immediately following an eye-popping display on the runway, the audience is mesmerized with an performing artist; flamboyant latin dance groups, blues saxophonist, or the intoxicating moves of a belly dancer.

Add to that an array of vendors displaying furs, jewelry, and beauty products and an ah-so-swish VIP area and cocktail bar – there’s a never ending stream of sensory delight.

But don’t just take my word for it, get yourself along to the next season of shows coming up this fall – to find out more, connect to the FWRI Facebook page or connect with them on their website at www.fashionweekri.com

Find out more about how we get involved with local philanthropy: