Every business from start-up to mature enterprise needs a business plan. To survive and thrive in the digital economy, a business plan must constantly evolve to set the direction of product or service value, target markets and revenue streams. There are many tools available to help business leaders craft a good business plan, many of which are simply too overwhelming. Enter the Business Model Canvas.
The Business Model Canvas is a light-weight tool designed for star-up organizations. However, it can be used to easily refine or redefine existing business models, or even pivot a business into a new direction. The Business Model Canvas is a one-page template divided into category “boxes” that provide a coherent view of business drivers:
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